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NEW YORK - OC Tanner Recognition Company, the world's leading provider of employee recognition solutions, announced today that he honored the Cendant Car Rental Group with the first Carrot Culture Award.

Each year, the Carrot Culture Award will be sent to an organization that exemplifies outstanding use of rewards and recognition to create a workplace culture that is productive and profitable. The Carrot Culture Award is based on the best-selling business books, "" The 24-Carrot Manager "and" A Carrot A Day "," Co-authored by Adrian Gostick and Chester Elton. The books are use of "carrots", or rewards and recognition, to increase overall productivity, and ultimately the bottom line.

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Cendant Car Rental Group, Budget Rent A Car and Avis Rent A Car, with the Carrot Culture Award for demonstrating exceptional results and return on investment for its recognition program. Mark Servodidio, Executive Vice President of Human Resources, accepted the award on behalf of Cendant Car Rental Group.

"" Studies show that organizations with effective ways to recognize employee excellence perform significantly better than their competitors, "said Kent Murdock, president and CEO of OC Tanner. "Cendant Rental Car Group has a tremendous return on their investment in their employees and has a standard for other companies to follow in" People Management ". We are delighted with their award for the first time Carrot Culture Award. ""

The award was presented on "" Creating a Carrot Culture - The Executive Recognition Summit "hosted by OC Tanner and Human Resource Executive Magazine, which is the 16th September in New York City. More than 100 leaders from the USA, Canada and the United Kingdom at the summit to discuss how useful employee recognition impacts the bottom line is positive, the employee retention and attrition rates, employee productivity and leadership qualities.

"" Our efforts in rewarding and recognizing our employees are an important way we Cendant Rental Car Group, and Avis and Budget, a Great Place to Work. The "carrot" culture "fits our strategic approach to managing human resources, and by recognizing our employees are more productive, loyal and committed," said Servodidio.

Keynote speaker at the Summit were Scott Northcutt, Executive Vice President of Human Resources at DHL Americas, and Robert Joyce, chairman and CEO of Westfield Group. A panel discussion facilitated by Andrew R. McIlvaine, a publisher of Human Resource Executive Magazine, included participants Ann Federici, Senior Vice President of Human Resources at Auto Club Group; Eric Lange, Senior Vice President of the VNU Media Measurement & Information Group, and Servodidio. Other presentations at the Summit was headed by David Jackson, president and CEO of the Jackson Organization, Murdock, Gostick and Elton.

To nominate a company for the next year, the Carrot Culture Award, please send a request to: angie@carrots.com.

About O.C. Tanner

O.C. Tanner is the world's leading provider of solutions, including employee service recognition awards, prizes and benefits or other incentives. O.C. Tanner offers strategic solutions for the motivation of employees, in recognition of the latest ideas and hi-tech, online recognition tools. Learn more at www.octanner.com.

About the Cendant Car Rental Group

Cendant Car Rental Group, Inc., a subsidiary of Cendant Corporation (NYSE: CD), is one of the largest car rental company serving North America, the Caribbean, Australia and New Zealand. Through its subsidiaries and franchisees, the company operates the Avis Rent A Car Systems, the industry leader in customer service, and the Budget Rent A Car Systems, the leading value-oriented car brand. For more information about Avis and Budget, visit www.avis.com and www.budget.com.

About the authors Möhre

Adrian Gostick is a recognition consultant Fortune 500 companies. He is the Director of Corporate Communications for the OC Tanner Company. He is also the author of the bestseller UPI International, "" The Integrity Advantage. "" He did for USA Today Magazine and Investor's Business Journal and has been on CNBC, ABC and National Public Radio. Chester Elton is Vice President of Performance Recognition for OC Tanner. He was in an interview with the Wall Street Journal, The New York Times and the Washington Post as a motivation expert and has proved to be a guest on CNN, Bloomberg Television and National Public Radio. He is also a recognition consultant to Fortune 100 companies.