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Each product or service should be a Unique Selling Proposition (simply referred to as USP) to their potential customers. What is a USP?

The USP is the acronym for "Unique Selling Proposition or Unique Sales Proposition." Every company, products and services must have a USP.

The Unique Selling Proposition is best described as the most important separates you from everybody else who does what you are doing. He explains why your widget or service is a must-have. "It is so important for many marketers is the number 1 in detail successful advertising copy.

First, think about a USP, you should imagine you answer (so clear, direct and simple as possible) a few questions for a potential buyer. Write this on paper and your USP will be embedded somewhere in the content.

Why should I buy you and only you?

What can you do to me that the competitors can not or do not I? (Could a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)

Tell me why I should be your sales message - what I am saying that I do not find in other news channels?

How do I personally profit (or income) from operating activities for you (What's in it for me ... what I can only win or what pain you are for me)?

What is the biggest advantage of your product or service?

Is there a single thing or two about your product or service? Is there a unique combination of benefits you can for me as your customers? (If not, how can you be in a position to itself unique?)

Well ... Select the most important elements of uniqueness (or how you want to see themselves as unique). Them in clear and simple language.

Okay. Thinking cap on yet? Well.

Try to cook this on a single explanation. (And definitely no more than 2 sentences at most).

1) Make it the benefit-oriented (Tell your customers, what is for him).

2) Be specific (general to avoid).

3) Use simple language.

4) Be direct and to the point (just be).

5) Make your Unique Selling Proposition "" unique "(they say, why they buy you and nobody else ..., if your USP can be provided by someone else, then you do not yet USP).

"" The Food Processor is the best? "" Is not a USP.

But ...

"The food processor breaks hard nuts and vegetables 16% faster than any other, and I promise you, your engine will never burn or you can download it again for a free replacement. "... Is a USP.

"The car rental agency of choice." Is an empty slogan.

But ...

"The only car rental in Florida 24 / 7 with luxury models at discount prices" ... is a Unique Selling Proposition.

Here is a unique selling proposition, marketing expert John Carlton says could be used for a hamburger companies compete against McDonald's ...

"Best-grade hamburgers grilled by owner-chef, if you order, delivered hot and ready-to-eat within 2 minutes ... or eat for free!"

You see what he here?

In this case an entrepreneur would lose their unique selling proposition and then, what it means to its customers.

Famous copywriter Bob Bly is a useful fill-in-the-blanks formula that will help you a USP. But just this once you have the questions answered.

"" My (name of the product or service )_______, (does what ?)_______, for (the ?),_______, of (what method ?)_______.""

Once you have your USP in every sales letter. If you have a service business make it a slogan in your signature on all emails and business correspondence.

Use it for the full and make the most of it in your marketing.

a) in any sales letter.

b) Put it on your business card.

c) Use it in your email signature.

Otherwise, they themselves apart from the crowd - - and clearly tell your prospects why they should come to you instead of your competitors.

Copyright 2006 Joseph Farinaccio

Joe Farinaccio helps business owners and entrepreneurs make money with Direct-response advertising. To find out how your ads and sales letters for your product / service that really work on his website on http://www.sales-letters-and-marketing.com.